Founded in 2011, HATCH Collective is the parent company of today’s leading maternity brands that offer fashion, skincare, content, and community for all women before, during, and after pregnancy.
The team at HATCH Collective had an urgent problem: The data provider they previously partnered with was being deprecated. As a result, they suddenly had to replace their data platform, including a new source of predictive customer LTV— all in one centralized location.
To solve this, HATCH needed a new partner who could both:
After a swift onboarding process, Solve provided an array of benefits for the HATCH team, some of which were made to order.
Matt Curtis, Digital Team Lead at HATCH, emphasizes the Solve team's lean, customer - centric mentality: Our team was flexible from day one.
During onboarding, HATCH wasn't forced into a pre - made solution.Rather, Solve created the best solution for their business. For instance, Solve custom - built an LTV machine learning model to best serve their needs.
Like most eCom merchants, HATCH strives to best leverage their data sources and form a better understanding of their customers. That requires obtaining more volumes of data so they can make pointed marketing decisions. On this front, Solve has enabled HATCH to:
To further streamline processes, the Solve solution funnels all of HATCH's data into a centralized location, which Matt calls a core benefit for his team.
“We get quite a lot of value out of Solve's identity network.The fact that the platform runs on first party cookies instead of third party cookies means we're able to actually leverage that identification piece in some of our marketing channels.”
Since implementing Solve, HATCH has benefited from our data engine in two core ways:
This game - changing data has driven the following metrics for HATCH:
Looking forward, Matt considers Solve a key tool for maintaining ROI on HATCH's marketing spend, especially following iOS 14.5 and data privacy regulations. As Solve evolves into a full - fledged data powerhouse in eCommerce, HATCH is thrilled to be along for the ride.
“Solve is so helpful because it can lower the barrier to entry for brands.They provide a combination of product and service that notably improves the quality and value of the data you get for the price you pay.”