Crown Affair is a new kind of hair care brand — one built on clean ingredients, pared-down but effective formulations, and beautiful handmade tools built to live with you for a long time. The DTC startup is only three years old but has already scaled to 15+ full-time employees and expanded their partnership with Sephora
Without an in-house analyst, Crown Affair has lacked data visibility
As a small, high-growth brand, Crown Affair felt the challenges of not having an in-house data analyst. The team mainly relied on basic functions within Shopify and Google Analytics, but those tools were a manual drag, and didn’t tell a cohesive story.According to Jordyn Casaus, Director of DTC Marketing at Crown Affair, her work is extremely data-reliant and analytical. However, no one on her team had time to spare for assembling and combing through reports.Luckily, Jordyn had worked with the Solve team at a previous marketing gig — and fell in love with the partnership experience. From there, she didn’t hesitate to call up Solve for the critical data functions that her department was missing.
I needed support on a lot of crucial aspects of my day-to-day that Shopify and Google Analytics don’t offer. I’d worked with the Solve team at my previous company and loved them. It was a no-brainer to partner with them again.
Solve’s solution was a game-changer for Crown Affair due to two factors: the tool and the team
“The team at Solve gets our brand so much. They are involved in our objectives as a company and know what’s on the marketing calendar. There’s an in-house element that I find extremely important for companies — and Solve does such a good job of providing that layer.”
Solve helps Crown Affair drive revenue & reduce hiring costs
Since they onboarded with Solve, the team at Crown Affair has seen impressive savings and revenue growth, including:
“Honestly, with Solve supporting us, I haven’t thought about hiring an in-house data analyst yet at this stage. It has not been a question, which I’m thankful for. Plus, Solve doesn’t only provide data and reporting. They also bring these unique fields for driving revenue, especially by recovering abandoned carts.”
Crown Affair leverages Solve data to drive long-term growth
Looking forward, Jordyn highlights that Crown Affair is deep in the process of asking core questions about their business, such as: “What are customers buying first individually vs. in bundles?” “Where is our paid spend not worth the traffic?” “How can different decisions on the ops side impact this performance?”
Ultimately, as Crown Affair broaches more and more complex questions about shopper behavior, they need unified eCom data they can trust beyond a doubt.
And they trust Solve to provide it for the long run.
“As Crown Affair grows, we’ll have to ask a lot of specific and complex questions about customer behavior. I am able to pull that trustworthy data from Solve, which is a game changer.”